Case studies and client comments

Here's a few quick ideas of the scope of our work with case studies and client comments.

CASE STUDY - KUMHO TYRES - MASTERS OF F3

Kumho Tyres’ event at the Masters of Formula 3 at Zandvoort, Holland (2007-8 at Zolder, Belgium) grew over seven years to over 400 Kumho dealer guests from 13 countries and Korean specialist press at the race, with specially-constructed air-conditioned VIP paddock facilities for the raceday experience alongside a weekend social programme.

Kumho has required liaison with the circuits and all agencies involved in the event to plan, design, specify and run its circuit facilities, from complete structure to hosting, supervision of promotional girls, photography schedule and display production. Plus an understanding of the guest care required before and during the event, and liaison with F3 teams for pit garage visits and driver interviews.

WHAT KUMHO UK SAID

“Minton Event Consultancy has handled the event management for our main customer event in Europe, the Masters of Formula 3, since we became a sponsor in 2002. In all that time Janice and her team have not only met precisely the service levels required but have also been able to respond to our increasing and often complex demands with efficiency and enthusiasm.

“Although Kumho Tyres is a global enterprise, with limited internal human resources in Europe we have to be confident that the agencies we rely on really understand our needs and ethos. Minton Event Consultancy constantly exceeds our expectations through its professionalism and, most importantly, the high value it places on the quality of our customers’ experience. Needless to say, we would not hesitate to recommend them to others.”  Marketing Director, Kumho Tyre (UK) Ltd

CASE STUDY - TEAM NASAMAX

In 2003 and 2004, Team Nasamax ran the first bio-fuelled Le Mans prototype with world firsts at Sebring and the Le Mans 24 Hours, and a season of the Le Mans series. The Minton Event Consultancy provided both event management and press services, from discussing climate change with Government Ministers to making bacon rolls in the race truck on winter test days. Guest care, team logistics, event management, TV interviews and deputising for the team manager were also essential roles.

As Press Manager, in 2003 Janice Minton won the prestigious ACO Press Award 'Prix de la Communication' for her work with the international press, and a second award in 2004 from Infoscourse, a French motorsport website. The team was featured in the 2003 official Le Mans film, as well as several children's science programmes and national press in the UK and France. It was one of the few Le Mans teams to have an 'entente' with a local community, the village of Arnage just outside the Le Mans circuit, with a highly successful and enjoyable civic reception, a schools project and visits to the pit garage.

Services included:

• Design and production of English and French marketing and press materials, 
• Liaison with local, national and international media
• Liaison with circuits and race organisers (in English and French) 
• Planning and supervision of hospitality and team catering
• Team travel and accommodation booking
• VIP and press welcome and liaison
• Marketing liaison with sponsorship consultant, website designer, photographic services; response to fans worldwide

WHAT TEAM NASAMAX SAID

“When we formed Team Nasamax, we needed a highly skilled event management company to deal with the complex and unique requirements of our project. The Minton Event Consultancy was my first choice. Janice provided a ONE STOP SHOP for our PR and Press requirements, plus the event hospitality, catering and accommodation logistics.

Our PR and Press were handled superbly, not only to award-winning standards but also in a personable and dedicated fashion; so important in this task. Our event hospitality and logistics were always managed to the highest standards whilst keeping an eye on cost at all times. I would not hesitate to recommend The Minton Event Consultancy.” John McNeil, Team Technical Director and Renewables Consultant, Team Nasamax

CASE STUDY - EEMS (Energy Efficient Motorsport) - a Government funded programme

The Energy Efficient Motorsport programme was a government initiative funded through regional development agencies. Since late 2005, The Minton Event Consultancy has provided a range of event and press services to the two different EEMS project teams that have run the programme.

WHAT EEMS SAID

“The Minton Event Consultancy became a key partner in the development of the Energy Efficient Motorsport (EEMS) programme. The combination of event management, media and PR services were all delivered flexibly and cost-effectively, and personal attention to detail shone through in the way that these services were delivered. Media relations in particular is an area where Janice went the extra mile, resulting in extensive coverage including a four-page feature in Autosport magazine.

“Our EEMS brief included receptions at race meetings, an unusual mix of hospitality, technical seminar and networking which required thought and organisation to achieve the right outcomes. Janice Minton delivered some very effective and enjoyable occasions, with just the right degree of informality while always remaining businesslike and professional. Minton Event Consultancy successfully ran media track events on the achievements of the EEMS programme and contributed to the development of the website.” Francis Evans, DTI Programme Manager EEMS, 2003-06

“Over the last 18 months Janice has been working with me on the Energy Efficient Motorsport programme. Working with Janice is a delight. In her role as the EEMS press officer she has made a major contribution to the success of the programme. We rely on Janice to use her extensive knowledge of the industry to secure media coverage, something she has been very successful with throughout the year. Janice plays an important role in the management and delivery of events for the programme, consistently delivering professional events which have significantly raised the profile and image of the programme. In addition, Janice has demonstrated a creative flair in production of press articles and releases, plus tremendous energy, commitment and determination to deliver to often very demanding timescales. I highly value Janice's input to the programme and look forward to continuing to work together in 2008 and 2009. Alan Mercer, Momenta EEMS Programme Manager, 2007-09 

COMMENTS - THE REGULAR HOSPITALITY CLIENT

“THB Clowes, formerly T L Clowes, has been using the services of Minton Event Consultancy for many, many years. The key to The Minton Event Consultancy's success consistently over the years is taking the strain of corporate entertaining away from us, and ensuring that our clients being entertained are wowed every time, whatever the occasion. 

“Janice and her team haven't failed us yet five years on! From last minute entry and hospitality places for the British Grand Prix, literally an hour before the race, to entertaining fifteen people for four days at Le Mans, Janice delivered. There is no better partner in motorsport and event entertainment.” Karen Ellis, Managing Director, THB Clowes, part of THB Group Plc

COMMENTS - THE EVENT AGENCY 

“Working with the Minton Event Consultancy has proved to be a fantastic experience, not just for our clients, but also as an agency ourselves. We know that any clients booked with Janice will be properly looked after, and unlike with some other ‘pproviders’, they will not be poached!

“In addition we have found that re-bookings amongst those using their facilities are amongst the highest for any event - I believe every client who attended the 2007 British Grand Prix has now rebooked – with the best feedback ever received!”   A UK corporate hospitality agency

Do you like what you've read here? Then contact us with your enquiries or ring 01787 269710 to discuss your event or team liaison requirements.